Sudipta Datta
Posted: Wednesday, Jul 20, 2011 at 0317 hrs IST
The announcement of FM phase III and auctions this month, though long overdue, have come as a perfect anniversary gift in the tenth year of private FM radio. While the opening of private FM radio a decade ago in the four metros "breathed life into a dead medium", phase II and now phase III will lead to further expansion in the country to tier-II and tier-III towns.
Posted: Wednesday, Jul 20, 2011 at 0317 hrs IST
The announcement of FM phase III and auctions this month, though long overdue, have come as a perfect anniversary gift in the tenth year of private FM radio. While the opening of private FM radio a decade ago in the four metros "breathed life into a dead medium", phase II and now phase III will lead to further expansion in the country to tier-II and tier-III towns.
Full story at :
http://www.financialexpress.com/news/radios-decadal-shift/819645/0
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